Business-to-business (B2B) marketing has gone digital, and there’s no turning back. Whether it’s programmatic advertising or harnessing the power of social media, technology is changing the game in B2B marketing. The internet has become a marketplace, and businesses are its consumers. One significant innovation disrupting this space is programmatic advertising. This involves the use of artificial intelligence (AI) to automate ad buying, allowing businesses to target more specific audiences. This technology is a game-changer as it not only saves time but also improves efficiency by eliminating the need for human negotiations. The power of programmatic advertising Programmatic advertising is more than just a buzzword. It’s an innovation that’s reshaping the…